Clever Curl
Clever Curl was created by a group of Australian curl specialists inspired by the Curly Girl Method.
Brought to you by the team from leading organic hair care brand EverEscents, the Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls.
A Curl's Best Friend
After two years of formula creating, talking with curl specialists and prototype testing in curl specialist salons, this exciting yet simple range of 9 curly girl products was born! Clever Curl products provide exceptional quality, clever ingredients and are completely dedicated to the care of all curl types in any environment. All products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls.
Delivering moisture and the ability to hold a healthy hydrated curl are paramount functions across the range with the added benefits of Certified Organic Aloe Vera Juice and Rice Water Protein providing the perfect balance of nourishment and strength.
And, while your curls reap the amazing benefits that Clever Curl products have to offer, you can feel good knowing that your products are 100% Australian made and owned, cruelty free, vegan and made with a reduced carbon footprint.
Star Ingredients
ALOE VERA
A rich, natural moisturiser containing active minerals to help hydrate, strengthen, promote hair growth, balance sebum production and sooth irritation. Aloe Vera’s lightweight yet powerful hydrating properties leave the hair feeling soft, manageable, and shiny.
GLYCERIN
Known as a humectant, this ingredient delivers deep hydration by drawing moisture into the hair from atmosphere as well as from the other moisture rich ingredients it is teamed with such as Aloe Vera.
GLYCERIN + SORBITOL
These two star ingredients work together to create an anti-humectant barrier, sealing in moisture and protecting the hair cuticle from humidity.
HYDROLISED RICE PROTEIN
A gentle, mid-micron protein that will strengthen the hair, increase volume and improve shine. This gentle form of protein will never cause build up, breakage or brittleness.
VITAMIN B5
Also known an panthenol, Vitamin B5 strengthens the hair against breakage and provides nourishment for the hair and scalp, improving the hairs overall shine, softness and strength. B5 has an excellent ability to bond the hair, adding to its structure and protecting it against artificial or environmental damage.
VITAMIN E
Helps to provide nourishment and support a healthy scalp and assist with maintaining hair growth. Vitamin E’s powerful, natural antioxidant properties help to combat oxidative stress and free radical damage on the scalp which can lead to breakdown of the hair follicle cells.
What Customers Are Saying
Follow Us On Instagram - Clever Curl
Aloe Vera is a miracle worder for textured hair 🌿
As curly, textured hair can often feel dry, aloe vera accentuates natural curls with potent, natural hydrating properties. The humectant properties in this wonder plant help the hair to retain water so that locks stay shiny and hydrated.
The chemical composition of aloe vera is similar to the hair’s own natural protein, Keratin. This helps in easier absorption of the aloe vera gel and allows deep conditioning to occur.
Aloe Vera is the first ingredient in every single product in the Clever Curl Range, making it the healthiest choice for your scalp and hair 💜
...
This beautiful transformation was created by the talented @hair.bykristylee 💜
Kristy focused on maximum hydration and removing the old colour from her client’s ends with a fresh curly cut.
Kristy used the following products to rehydrate and bring back definiton:
➰ Clever Curl Oil to pre-poo
➰ EverEscents Scalp Scrub
➰ EverEscents Fresh Mint Shampoo
➰ Clever Curl Cleanser
➰ Clever Curl Rich Conditioner
➰ Clever Curl Treatment to define
➰ Clever Curl Wonderfoam to define
➰ CLevr Curl Humid Gel to seal
➰ Clever Curl Oil to finish
📍 You can find Kristy at @selfishgirlstudios in Marcoola, Queensland. Visit the Salon Locator Page on our website to find your nearest Clever Curl Stockist.
...
Curly cut by @hairby.hope bringing movement, shine, and dimension to every curl 💜
Products used include:
➿ Clever Curl Wonderfoam
➿ Clever Curl Humid Weather Gel
📍 You can find Hair by Hope at Rowville, Victoria. Visit the Salon Locator Page on our website to find your nearest Clever Curl Stockist.
...
Merry Christmas curlies 💜
A big thank you to all of our beloved salons and customers for supporting us this year. We appreciate each and every one of you. We are wishing you a very happy and safe festive season with your loved ones 🎄
...
We love seeing Clever Curl Stockists embracing our refill system!
This is @jazlovescurls_ Clever Curl Refill Station at Hair Retreat South Melbourne 💜
Enjoy 10% off every time you bring back your empty full size bottles - what better way to save the planet and a little bit of money ➰
...
When it comes to curly hair, the tools you use matter just as much as the products you apply...
That’s why we created the Clever Curl Hydra-Style Brush - a purpose-designed brush that supports definition and healthy curl formation without tension, snags or breakage. From wash day styling to refreshing, this brush has been created for evenly distributing product in the hair and enhancing curl definition.
If you’ve ever struggled to evenly apply product or noticed your curls falling flat or frizzy after styling, this might just be the missing piece in your routine.
Now available at your nearest Clever Curl Stockist. Visit our website. Find your nearest Clever Curl Stockist by clicking the link in our bio or head to www.clevercurl.com/stockists/ ➿
...
From weighed down to weightless bounce, these long curls came to life with hydration definition and shine ➰
Phillipp from @melbournecurlyhairspecialist used the Clever Curl Cleanser, Clever Curl Treatment, a touch of Clever Curl Curl Oil for this wash routine and styled with Clever Curl Curl Cream, Clever Curl Dry Weather Gel finished with Clever Curl Curl Oil for lasting protection.
📍 You can find @melbournecurlyhairspecialist at @sohaircutters in Clifton Hill, Victoria
...
Meet the brush your curls have been waiting for ➿
Say hello to the NEW Clever Curl Hydra-Style Brush - purpose-designed to support definition, enhance curl formation and distribute product evenly through every strand, without tension, snags or breakage.
From wash day to styling, this ultra-flexible, curl-loving brush is here to:
✨ Enhance curl definition
✨ Reduce frizz and breakage
✨ Boost hydration
✨ Support healthy curls
If you’ve ever struggled with uneven product application or curls falling flat… this might just be the missing step in your routine.
Available now at your nearest Clever Curl Salon Stockist 💜
Available now at your nearest Clever Curl Stockist. Find your nearest Clever Curl Stockist by clicking the link in our bio or head to www.clevercurl.com/stockists/
...
We are all for only using products that do no harm to our beautiful animals and environment 💜
Clever Curl is proudly 100% Cruelty Free and Vegan Certified by Safe Cosmetics Australia. We do not and will never test our products or ingredients on animals, nor will we ever commission others to do so. Clever Curl will continue to campaign until there is a world-wide ban on testing cosmetic products and ingredients on animals 🙌
This beautiful artwork was created by our talented Graphic Artist Damon.
...
Introducing the Clever Curl Hydra-Style Brush 💜
Our Hydra-Style Brush is perfect for evenly distributing product in the hair and enhancing curl definition.
Gently brush thoroughly saturated hair in sections to distribute product, scrunch sections in an upwards motion to encourage curl volume and definition.
Ultra-flexible brush base and fine bristles move effortlessly through the hair without tension, creating smooth definition without snags or breakage.
Available now at your nearest Clever Curl Stockist. Visit our website. Find your nearest Clever Curl Stockist by clicking the link in our bio or head to www.clevercurl.com/stockists/ ➿
...
We proudly support Butterfly Foundation’s vision to live in a world that celebrates health, well-being and diversity by donating 10c from every product sold 🦋
Butterfly Foundation is the national charity for anyone in Australia impacted by eating disorders and body image issues, as well as the families, friends and communities who support them. Butterfly changes lives by providing innovative, evidence-based support services, treatment and resources, delivering prevention and early intervention programs and advocating for the needs of our community.
Learn more about Butterfly Foundation and how to support at @thebutterflyfoundation
...
There is nothing better than seeing our curlfriends loving their natural texture!
@_kcandthesunshine is glowing with confidence and curls full of life. We love being part of your curl journey 💜
...
One of our incredible Salon Stockists @houseofhaylo is a sustainable, organic, low tox salon that has a Clever Curl Refill Station.
House of Haylo believes that you curls deserve care that feels good, and that beauty and responsibility can share the same bottle, literally. That’s why their Clever Curl Refill Station is available, where you can drop in whenever you need a top-up, or let them know at your next appointment and they will have your refill waiting 🫶🏻
📍 You can find House of Haylo in Perth, Western Australia. Visit the Salon Locator Page on our website to find your nearest Clever Curl Refill Station.
...
From product to bottle to label, the entire Clever Curl Range has been proudly manufactured right here in our home state of Queensland, Australia 💜
You can trust us knowing your products have been produced with safe packaging and ingredients that will do no harm to you, or our environment. We appreciate all of our amazing stockists and customers for choosing to support the production of Australian Made goods 🥰
...
We loved welcoming Choppy into the Ethical Hair Co salon for a curl transformation that felt as powerful as it looked ➰
As a proud member of @undumbi_culture , Choppy carries a deep connection to people, land and sea, and it was an honour to celebrate his natural texture and individuality through this service.
Fun fact: Choppy’s favourite Clever Curl product is our Curl Oil – he loves the luxurious blend of botanical lipids and its soft, floral scent and we don’t blame him!
Thank you for trusting us with your curls Choppy 💜
If you’d like to book in a curl session at Clever Curl HQ, please visit https://www.clevercurl.com.au/our-salon/ - we would love to have you.
...
Are you sensitive to fragrance?
Did you know that we have a Fragrance Free Range? This range has been carefully and gently formulated to suit all curls, particularly those who may experience sensitivity to fragrance from time to time. All Clever Curl products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls.
The gentle, low allergen and fragrance free formula is created without irritants and is safe for everyday use on even the most sensitive skin.
Purchase your Clever Curl products from your nearest Salon Stockist. Find your nearest salon by clicking the link in our bio or head to www.clevercurl.com/stockists/ 💜
...
Our expert Education Team are coming to a city near you!
If you`re interested in upskilling and learning all there is to know about caring for curls of all kinds, this is your sign 💜
Available classes include:
➰ Masterclass
➰ Advanced Masterclass - Afro Tight Texture
➰ Colour Techniques For Curls - Look & Learn
➰ In-Salon Masterclasses
Spaces are strictly limited so book without delay to secure your spot. Visit https://www.clevercurl.com.au/education/ to book!
...
We are loving this gorgeous curl transformation by @hair.bykristylee 💜
Kristy uses Clever Curl throughout her services to help curls truly thrive, and these results say it all. Soft, springy, defined, and hydrated ➰
📍 You can find Kristy at @selfishgirlstudios in Marcoola, Queensland. Visit the Salon Locator Page on our website to find your nearest Clever Curl Stockist.
...